What digital will bring in 2023 with MD Jon Pittham
Digital Marketing
Digital Transformation
1. Artificial Intelligence
The past year has seen some significant changes. One major trend that has emerged in recent times is the growing use of artificial intelligence (AI) and machine learning (ML) technologies. These technologies are being used in a wide range of applications, from natural language processing and computer vision to predictive analytics and autonomous systems. Businesses are using these technologies to automate processes, improve efficiency, and gain a competitive edge.
2. The Internet of things is becoming the internet of all things
Another trend that has been gaining momentum in recent times is the rise of the Internet of Things (IoT). The proliferation of connected devices, such as smartphones, smart watches, and home appliances, has generated a huge amount of data that can be analyzed to gain insights into consumer behavior and preferences. This has led to the development of new business models, such as personalised marketing and predictive maintenance, and has also opened up new opportunities for businesses in the digital sector.
3. Social Media... friend and foe
4. Innovation through acquisition
The digital sector is also going through a period of rapid consolidation, with large companies acquiring smaller startups and companies to gain access to new technologies and capabilities. For example, Facebook acquired WhatsApp, Google acquired Nest, and Amazon acquired Twitch. Beyond the headline grabbing acquisitions there are thousands of start-ups that are being snapped up by those with deeper pockets who see acquisition as the most cost effective way to acquire new technologies.
5. The importance of data compliance and privacy increases with every click
And Finally...
Overall, the digital sector is rapidly evolving and companies need to stay ahead of the curve by constantly exploring new technologies and opportunities, keeping a close eye on industry trends, and adjusting their business strategies accordingly.
Want to learn how your business can harness the power of digital in 2023? Get in touch.
