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What digital will bring in 2023 with MD Jon Pittham

Digital Marketing
Digital Transformation
 
With dramatic advances in AI copywriting technology, mixed performances on Web3 and increases in online advertising costs seen almost  across the board, it's been an interesting year in the world of digital.
 
But the digital sector is constantly evolving, and a new year means new trends, new tools and more exciting moments...
 
What will those be?
 
Our MD, Jon Pittham takes a closer look...

1. Artificial Intelligence

The past year has seen some significant changes. One major trend that has emerged in recent times is the growing use of artificial intelligence (AI) and machine learning (ML) technologies. These technologies are being used in a wide range of applications, from natural language processing and computer vision to predictive analytics and autonomous systems. Businesses are using these technologies to automate processes, improve efficiency, and gain a competitive edge.

2. The Internet of things is becoming the internet of all things 

Another trend that has been gaining momentum in recent times is the rise of the Internet of Things (IoT). The proliferation of connected devices, such as smartphones, smart watches, and home appliances, has generated a huge amount of data that can be analyzed to gain insights into consumer behavior and preferences. This has led to the development of new business models, such as personalised marketing and predictive maintenance, and has also opened up new opportunities for businesses in the digital sector.

3. Social Media... friend and foe

In the past five years, one of the most notable trends in the digital sector has been the growth of social media and the role it plays in shaping the way we interact with one another. Platforms like Facebook, Instagram, and Twitter have become an integral part of people's daily lives, providing a way to connect with friends, family and businesses, share information, and stay informed about the latest news and trends.
 
Businesses can reap the benefits of social platforms but they are increasingly facing challenges as reputation and brand values are exposed for all to see.

4. Innovation through acquisition 

The digital sector is also going through a period of rapid consolidation, with large companies acquiring smaller startups and companies to gain access to new technologies and capabilities. For example, Facebook acquired WhatsApp, Google acquired Nest, and Amazon acquired Twitch. Beyond the headline grabbing acquisitions there are thousands of start-ups that are being snapped up by those with deeper pockets who see acquisition as the most cost effective way to acquire new technologies.

5. The importance of data compliance and privacy increases with every click

In recent times, we have seen an increase in the number of customers who are looking for solutions that can help them stay compliant with data privacy regulations such as GDPR. Companies are also more conscious of data security and protecting their customer data. Equally there is a growing trend of consumers wanting to take back control of their personal data. 
 
Businesses need to work hard on maintaining the balancing act between business need and customer privacy.
 
6. The emergence of 5G
Lastly, the 5G network will play a crucial role in the development of digital technology. This new network provides faster data speeds and more reliable connections, which will enable new use cases, such as augmented and virtual reality and autonomous vehicles.
 

And Finally...

Overall, the digital sector is rapidly evolving and companies need to stay ahead of the curve by constantly exploring new technologies and opportunities, keeping a close eye on industry trends, and adjusting their business strategies accordingly.

Want to learn how your business can harness the power of digital in 2023? Get in touch. 

 

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