Optimising user experience (UX) and conversion rates (CRO) is crucial for driving business growth. Here are five top tools for UX and CRO testing, complete with pricing details, key features and pros and cons.
Userbrain
Userbrain is a user testing platform that provides insights into how real users interact with your website or app. It offers a streamlined approach to gathering user feedback.
Mouseflow
Mouseflow is a behaviour analytics tool offering session replay, heatmaps, funnels, and form analytics to help you understand user behaviour and pinpoint improvement areas.
Features:
- Session replay: View real user interactions.
- Heat maps: Visualise clicks, movements, and scrolls.
- Funnels: Analyse conversion steps.
- Form analytics: Identify problematic form fields.
- User feedback: Gather direct user insights.
Pricing:
- Free: 500 sessions/month
- Starter: $31/month (2,500 sessions)
- Growth: $159/month (15,000 sessions)
- Business: $299/month (50,000 sessions)
- Custom: Contact for enterprise pricing
Pros:
- Detailed session replays.
- Comprehensive form of analytics.
- Funnel analysis.
Cons:
- Overwhelming interface initially.
- Data limits on lower-tier plans.
HubSpot's A/B test tool
HubSpot's built-in A/B testing tool empowers you to experiment and refine your website for maximum impact. With its user-friendly interface and powerful features, you can easily test different versions of your pages and identify the elements that drive the best results.
Features:
- A/B testing: Compare two versions of a page to determine which performs better based on your chosen metrics.
- Drag-and-drop editor: Easily create and modify test variations without coding knowledge.
- In-depth reporting: Track performance metrics, analyse results, and make data-driven decisions.
- Integration with HubSpot tools: Seamlessly combine A/B testing with other marketing tools for a comprehensive approach.
Pricing:
HubSpot's A/B testing tool is included in their paid marketing and sales hubs. See specific pricing details here.
Pros:
- Increased conversions: Identify and implement changes that boost your conversion rates.
- Improved user experience: Tailor your website to better meet visitor needs and preferences.
- Data-driven decision making: Make informed choices based on concrete performance data.
- Time efficiency: Quickly set up and manage A/B tests with HubSpot's intuitive platform.
Cons:
- Limited to HubSpot ecosystem: Reliance on HubSpot for other marketing tools might restrict flexibility.
- Pricing tiered: Access to advanced features might require higher-tier plans.
- Steeper learning curve for complex tests: Advanced A/B testing scenarios might require more technical knowledge.
VWO (Visual Website Optimiser)
VWO is an all-in-one platform for conversion optimisation and A/B testing, offering heat-maps, session recordings, and on-page surveys for deep user insights.
Features:
- A/B testing: Compare web page versions.
- Heat maps: Visualise user interactions.
- Session recordings: Identify usability issues.
- On-page surveys: Gather user feedback.
- Personalisation: Create tailored experiences.
- Split URL testing: Compare different URLs.
Pricing:
- Testing: Starts at $356/month (billed annually)
- Full suite: Custom pricing
Pros:
- Comprehensive feature set.
- Intuitive visual editor.
- Detailed reporting.
Cons:
- High cost for premium plans.
- Steeper learning curve.
Usertesting
UserTesting provides on-demand human insights, allowing you to see, hear, and talk to users as they interact with your website or app.
Features:
- Live conversations: Instant user feedback.
- Video recordings: Watch user interactions.
- Written feedback: Detailed responses.
- Task scenarios: Set specific user tasks.
- Audience targeting: Choose demographic segments.
Pricing:
- Custom plan: From £78/session (minimum 5 sessions).
- Enterprise plan: From £27/session (annual with volume discounts).
- Limitless plan: Custom quote.
- DIY plans: £390/month (Premium), £780/month (Advanced), both billed annually.
Pros:
- Real-time user feedback.
- Video session recordings.
- Flexible testing options.
Cons:
- Expensive for extensive testing.
- Time-consuming analysis.