HubSpot embraces AI: How businesses can leverage smart tools

HubSpot's recent product updates paint a clear picture: AI is no longer an afterthought, it's a core focus. With a whopping 47 out of 324 updates in the last quarter being AI-powered, and the launch of the AI-centric Content Hub, HubSpot is making a bold statement about the future of business operations. 

But how exactly is this AI revolution making life easier? Utilising these tools allows for a once-impossible level of research and insight informing decisions. In this blog, we will explore some of the innovations and how they continue to aid our work in supporting our clients with their business at Karman Digital.

Content Hub: the AI-powered content machine

Creating high-quality content consistently can be a major challenge. The Content Hub tackles this head-on with AI features that can:

• Brainstorm content ideas: Struggling for inspiration? AI can analyse trends and suggest topics relevant to your audience and industry.
• Personalise blog posts: Tailor your content to different segments of your audience with AI-powered personalisation tools.
• Optimise for search engines: Ensure your content gets seen by the right people with AI that helps you optimise blog posts for search ranking.

This translates to a significant boost for businesses in any industry. Imagine generating a steady stream of targeted content that attracts new leads and positions you as a thought leader – all with the help of AI.

For example, our recent work for LearnDirect harnessed AI to build a knowledge base and implement chatbots to tackle a rising amount of customer queries. This led to an intuitive FAQ page, 24/7 support and automated reporting inside HubSpot, all of which would have taken months to implement without the help of AI.

Data-driven sales insights: how AI can transform forecasting

Evolve from relying on gut instinct and embrace the power of data-driven sales forecasting. HubSpot's AI analyses your pipeline and historical data to predict future sales with surprising accuracy. This allows you to:

• Allocate resources effectively: Focus your efforts on high-potential deals with a clear understanding of your sales pipeline.
• Prioritise leads: Identify the hottest leads and close deals faster in a competitive landscape.
• Make smarter decisions: Use AI insights to adjust your sales strategy and maximise your sales team's impact.

For businesses of all sizes, accurate sales forecasting is a gamechanger. HubSpot's AI equips you with the information you need to close more deals and achieve consistent sales growth.

AI chatbot & social media management: the 24/7 customer service powerhouse

Exceptional customer service is no longer a luxury, it's a necessity. HubSpot's AI tools help you deliver just that:

• AI chatbot: Never leave a customer hanging again. The AI Chatbot handles basic enquiries around the clock, freeing up your team to focus on complex issues. This translates to happier customers and improved customer satisfaction – a key differentiator in today's competitive field.
• AI-powered social media management: Responding to every social media comment can be a time-consuming nightmare. AI comes to the rescue by analysing comments and suggesting pre-written responses you can personalise. Engage with a wider audience, address customer concerns promptly and build a stronger brand community.

These features empower businesses to provide exceptional customer service, regardless of industry.

AI-powered operations management: free up your team for what matters most

The beauty of AI is its ability to automate the mundane. HubSpot's Operations Hub offers a suite of AI-powered tools that can:

• Track property updates: Automatically track changes to property data, saving your team valuable time and ensuring everyone is on the same page.
• Automate repetitive tasks: Free up your team's mental space by automating repetitive tasks like data entry or sending follow-up emails.
• AI Assistant for workflow actions: Leverage the power of an AI assistant to streamline workflows and complete tasks with ease.

By automating these tasks, businesses in any industry can empower their teams to focus on strategic initiatives that drive growth.

The future is intelligent

HubSpot's investment in AI is a clear signal that the future of business operations is intelligent. These AI-powered tools streamline workflows, improve decision-making and free up your team to focus on what matters most – building relationships and achieving results.

Is your business ready to embrace the AI revolution? Explore HubSpot's AI tools and see how they can transform your operations and supercharge your growth.

Is your business ready to embrace the AI revolution?

Book a meeting with our experts today to learn how HubSpot's tools can transform your operations