How to build an effective Sales and Marketing SLA
Best practice for aligning your marketing and sales teams suggests creating a Service Level Agreement (SLA) for them both to work toward.
How your Customer Success team can make or break your business
We look at why it’s vital that your business has a strong customer success team that pays dividends in the short and long term for your business growth.
8 ways to align marketing and sales
In this article we’re revealing some helpful tips to help you align your sales and marketing offerings, it’s not one to miss.
Driving customer growth through frictionless sales
These are the three easy steps to embrace frictionless sales and drive greater business growth in 2020.
Identifying the Ideal Lead
As part of our sales and marketing alignment focus, we’re taking a look at what it takes to identify the ideal lead.
What is sales enablement?
Sales enablement is vital to creating a strong sales and marketing alignment strategy, but what is it, really? And who owns it?
8 books about Growth-Driven Design that make all the difference
A review and description of our favourite books that can elevate your Growth-Driven Design (GDD) strategy.
The difference between inbound and outbound marketing
In order to achieve growth, you have to know the difference between inbound and outbound marketing... And when to use them best in 2020!
How to Leverage Evergreen Content for Efficient Marketing Efforts
Using evergreen content to boost productivity and make your content marketing strategy easier and more lucrative
A simple guide to planning your inbound strategy
A step-by-step guide to creating your first inbound marketing strategy and using the HubSpot flywheel.
5 quick wins for aligning your marketing and sales teams
Aligning your marketing and sales teams | Company culture has historically dictated that the two departments of marketing and sales should be kept separate - sometimes to the extent that they work in different parts of a building, if not at a completely separate location altogether.
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