Optimising PPC Quality Score for Professional Services Firms
If you use PPC ads, you’re probably familiar with the term Quality Score. It’s a 1 to 10 ranking of your keywords, given by Google AdWords. It’s not used at auction time to determine bid price but is a good overall indicator of how well your ads are likely to perform.
What can B2B marketing learn from B2C?
B2B marketers risk getting stuck in a loop of repetitive marketing strategies. Taking inspiration from elsewhere is a great way of developing a more innovative approach. While there are many things that will always remain the premise of B2B marketing, B2B has a lot to learn from B2C. Marketing strategies that drive company growth may be best served with a hybridised approach.
4 free marketing tools (from Hubspot) to boost your marketing
Hubspot are credited with inventing at least some of the elements of modern inbound marketing and, perhaps because of that, they’re able to offer some amazing free tools which can really revolutionise your efforts, alongside their sophisticated main products.
Why you need to align your marketing and sales
What are the stereotypical characteristics of an out and out marketer? I would say that they are innovative, focused on long term goals, creative and highly observational of trends. This is wildly different to the stereotype of a pure salesperson.
Why your digital karma matters
Karma is a concept that is (for obvious reasons) more prevalent in spiritual circles than company offices. However, the Hindu and Buddhist concept is an … ahem… enlightening way to think about how you could make your website better for users.
Avoiding the trendy trap: Making your B2B marketing sound more human.
B2B marketing is often underscored by the misguided idea that you are marketing to a business. Taken literally, of course, this is true. However, businesses are made of the people who work there. People with emotions, desires, opinions and dislikes...
How digital transformation can revolutionise professional services
How digital transformation can revolutionise professional services | Digital has taken over everything we do in our personal and work lives. But you already knew that right? You probably wouldn’t be reading an online blog if you weren’t part of the revolution yourself.
So you've got a new website... what next?
You’ve got a great design. Maybe new photography. The build went (quite) smoothly and the launch was perfect. Clients have already told you how good the new website looks and now… you’re wondering what to do next.
Why you should step out of the blogging mindset and get interactive
People are getting bored of the standard blog; they want something that engages them a little more, something that makes them think, ‘wow’! So what is the solution to this? It’s time to start thinking outside of the box!
Why you should be adopting a customer centric attitude in your marketing
Customer centric marketing - The customer is always right…That phrase (first coined by Harry Gordon Selfridge in the early 1900s) has been associated with the retail sector forever. But how can this phrase and the whole philosophy behind it apply to professional services marketing?
The Secrets Of Building a Great B2B Professional Services Website
The secrets of building a great B2B professional services website | When it comes to professional services websites, what is the first thing you think of? A proportion of you will probably be picturing a one page website which looks like it was made in the same time period as the ZX Spectrum...
4 HubSpot Steps to Make Your Marketing More GDPR Compliant
In the complicated world that is GDPR compliance, this is a godsend for us digital marketers who already have a million other data protection issues to worry about when it comes to marketing campaigns. So without further ado, here are four GDPR features that Hubspot offers right now that you can use:
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