Our insights

Explore valuable insights and expertise.

Stay updated with the latest trends, news and strategies across HubSpot and the digital landscape from our experienced digital team.

HubSpot enters AI chatbot race, what it means for you
Insight
Digital Transformation
1 minute read
08.03.23

HubSpot enters AI chatbot race, what it means for you

An interesting and out of the blue announcement appeared from HubSpot yesterday , as they launched 'ChatSpot' and 'Content Assistant', two new AI driven tools for the HubSpot CRM. Both are built using OpenAI's 'ChatGPT' and 'DALL-E 2' and the first real application of OpenAI's tools we have seen within a CRM environment.

arrow_insert
lock
Marketing Automation & HubSpot: How to harness it's power
Insight
Digital Marketing
HubSpot
Digital Transformation
4 minute read
28.02.23

Marketing Automation & HubSpot: How to harness it's power

Just 20% of leads are actually followed up by businesses. Often it’s a problem of capacity and alignment, but marketing automation is the answer.

arrow_insert
lock
Demand Gen vs Lead Gen... Which is best for my business?
Insight
Digital Marketing
Digital Transformation
2 minute read
17.02.23

Demand Gen vs Lead Gen... Which is best for my business?

If you’ve ever ventured into the world of digital marketing, as a curious business owner, it’s likely you’ve come across the terms lead generation and demand generation.

arrow_insert
lock
PodSpot #42 - Keeping enterprise level customers happy with Service Hub
Podcast
Digital Marketing
HubSpot
PodSpot
37 minute listen
10.02.23

PodSpot #42 - Keeping enterprise level customers happy with Service Hub

In episode 42 of PodSpot, the UK's only HubSpot themed podcast, host Ian Townshend returns to the Karman Digital studio with friend of the podcast, and HubSpot expert, Matt Wood. 

arrow_insert
lock
What digital will bring in 2023 with MD Jon Pittham
Insight
Digital Marketing
Digital Transformation
2 minute read
31.01.23

What digital will bring in 2023 with MD Jon Pittham

With dramatic advances in AI copywriting technology, mixed performances on Web3 and increases in online advertising costs seen almost  across the bored, it's been an interesting year in the world of digital...

arrow_insert
lock
Copywriting: the Karman approach with James Glynn
Insight
Digital Marketing
Digital Transformation
4 minute read
25.01.23

Copywriting: the Karman approach with James Glynn

When it comes to written content, or "copy", every blog, newsletter, white-paper and page of web-copy you publish is a direct representation of the company you and your colleagues have spent precious time building. 

arrow_insert
lock
The six steps to setting out a digital marketing strategy
Insight
Digital Marketing
Digital Transformation
3 minute read
20.12.22

The six steps to setting out a digital marketing strategy

By following these six steps, you can create a comprehensive and effective digital marketing strategy that will help you reach your goals and drive success for your business.

arrow_insert
lock
This week's social media updates 14-12-22
Insight
Digital Marketing
Social Media
2 minute read
14.12.22

This week's social media updates 14-12-22

Our Social Media Specialist, Alex Bradshaw, gives us the latest and greatest updates in social media this week.

arrow_insert
lock
Display advertising: what, how, why?
Insight
Digital Marketing
Digital Transformation
Design
3 minute read
08.12.22

Display advertising: what, how, why?

Display advertising has become the preferred format of advertising for many, and as a result your target audience is inundated with ads every day. So how can you stick out from the crowd?

arrow_insert
lock
This week's social media updates 02-12-22
Insight
Digital Marketing
Social Media
2 minute read
02.12.22

This week's social media updates 02-12-22

Our Social Media Specialist, Alex Bradshaw, gives us the latest and greatest updates in social media this month.

arrow_insert
lock
Remarketing vs Retargeting
Insight
Digital Marketing
Remarketing
Retargeting
2 minute read
28.11.22

Remarketing vs Retargeting

This is an in-depth guide to the differences between remarketing and retargeting. Learn how to utilise both from digital marketing experts.

arrow_insert
lock
PodSpot #41 - HubSpot vs WordPress...argument over?
Podcast
Digital Marketing
HubSpot
PodSpot
40 minute listen
25.11.22

PodSpot #41 - HubSpot vs WordPress...argument over?

In episode 41 of PodSpot, the UK's only HubSpot themed podcast, host Ian Townshend is joined by Karman developers Jon Dean and Chris Brown.

arrow_insert
lock

Want to learn more?

Book a meeting today or please leave a message and we will be in touch.