PodSpot #10 - Account-Based Marketing with Davis Mastin

In episode ten of PodSpot, the unofficial UK HubSpot podcast, Matt Wood, Digital Strategist at Karman Digital, talks with Davis Mastin, Associate Product Manager for Reporting at HubSpot. Together they discuss Account Based Marketing (ABM) and how businesses can get started.

Davis begins this introduction to ABM by exploring what exactly account based marketing is and how it might look to implement it. According to him, the most important thing, particularly in the early stages of introducing ABM, is sales and marketing alignment. 

(Read more: 8 Ways to Align Marketing and Sales)

Together, Matt and Davis explore how ABM can be best used by different businesses and which types of business are the best fit for this model. Davis also reveals tips for how to create a tiering system for target accounts and where the most friction tends to be when starting on the ABM journey. 

From there, the two venture into ABM tools that businesses can utilise to make an account based strategy more effective. Content, Davis says, is a key factor in successful ABM, so ensuring that you have the correct resource available is vital.

Finally, Davis shares his top advice for businesses that are interested in beginning to use ABM, as well as resources for learning more.

If you’d like to learn more about HubSpot or would like to talk about Account Based Marketing, do get in touch. We love talking about anything HubSpot!

 

Intro 0.00 - 1.04

  • 1.17 - What is ABM?
  • 2.04 - How does ABM differ from inbound marketing?
  • 2.54 - Can smaller SMEs use ABM?
  • 4.11 - The steps to implementing ABM
  • 6.37 - How do inbound and ABM work together?
  • 7.05 - Avoiding friction in the transition to ABM
  • 8.42 - Creating a tiering system for ABM
  • 10.26 - Is ABM worthwhile for all transactions?
  • 12.40 - Is ABM possible for small teams?
  • 13.47 - Getting sales on board with ABM
  • 14.32 - The importance of ABM tools
  • 16.19 - The future of ABM
  • 18.08 - Tips for ABM implementation and learning

Outro 20.34 - 20.52

Related content

PodSpot #56 - Best of HubSpot 2024 Part 2
Podcast
HubSpot
Digital Transformation
PodSpot
Company News
34 minute listen
20.01.25

PodSpot #56 - Best of HubSpot 2024 Part 2

Explore HubSpot’s top updates of 2024 with experts Jon Dean and Jaime Boardman, from React customisations to improved APIs and webhooks.

arrow_insert
lock
HubSpot’s 2024 game-changers, what worked and what’s next
Insight
HubSpot
Digital Transformation
3 minute read
08.01.25

HubSpot’s 2024 game-changers, what worked and what’s next

Make HubSpot work harder for your business with our roundup of 2024's best tools and advancements in AI.

arrow_insert
lock
PodSpot #55 - Best of HubSpot 2024 Part 1
Podcast
HubSpot
Digital Transformation
PodSpot
Company News
34 minute listen
19.12.24

PodSpot #55 - Best of HubSpot 2024 Part 1

Discover HubSpot’s top 2024 updates in AI, lead scoring, content tools, and more. Tune in to PodSpot for expert insights and client success stories.

arrow_insert
lock

Want to learn more?

If you’d like to learn more about our HubSpot website services, please get in touch.