In episode 36 of PodSpot, the UK's only HubSpot themed podcast, host Ian Townshend is joined by linked-in sensation and Senior Inbound Sales Professor at HubSpot, Kyle Jepson.
The pair sit down for a 35 minute conversation, discussing a wide variety of topics, from HubSpot's early years and philosophy to the tools it possesses today that help drive mid to enterprise level growth.
(Learn more: Podspot #35 - HubSpot customisation: How far can we really take HubSpot automation?)
As a Senior Inbound Sales Professor, Kyle helps users learn about Sales Hub, helping to curate free online courses about the suite of tools. As HubSpot has grown at a fast pace, so too has the quantity of product updates. To keep users in the loop, Kyle releases 1 video per working day, informing his audience about new product updates. This has brought with it significant attention, and Kyle has amassed nearly 14,500 followers on Linked-in since he began posting videos.
Ian goes on to ask Kyle about the evolution of HubSpot. After nearly 7 years at the company the change Kyle has seen has been significant. HubSpot has grown from a CRM only able to host small to mid-size businesses, to a CRM capable of supporting the growth of enterprise level businesses with huge resource.
(Learn more: Podspot #34: HubSpot customisation: The Do's and the Don'ts)
The assimilation of your sales, marketing and service team is essential for success when scaling. But what are the key challenges for your larger businesses when attempting to achieve this? For Kyle it's silo'd teams, with opposing lead definitions and different definitions of success. HubSpot aims to combat this with an entire suite of tools entirely purposed for department alignment.
,Using the CRM’s workflow automations you can set up automatic trigger actions in third-party systems and harness a wide array of data sync options, ensuring centralise prospect, lead and customer data that maximises insight and improves performance.
That's just scratching the surface of the conversation... the pair wrap up when Ian asks Kyle what element of HubSpot he is most looking forward to in the future...
Listen to episode 36 of PodSpot and find out his answer...
If you’d like to learn more about HubSpot or digital transformation, get in touch. We’re ready to help you unleash the potential of digital in your organisation.
Intro - 0:00
- 01.20 - Three facts about Kyle.
- 02.07 - Kyle, HubSpot and Linked-in.
- 04:20 - HubSpot's evolution.
- 08:10 - HubSpot CRM for enterprise level businesses.
- 12:22 - Customisation for complex organisations.
- 15:30 - Sales & Marketing alignment during scalability.
- 21:00 - The importance of knowing your processes and strategy
- 22:50 - Knowing how to work HubSpot around your business.
- 23.30 - Custom objects.
- 25:55 - What do business leaders want with HubSpot?
- 28:35 - Running entire organisations on HubSpot
- 32:33 - What excites you about the future of HubSpot?
Outro - 34:34
