Revolutionising content management: HubSpot's CMS Hub evolves into Content Hub

HubSpot has just unveiled its revamped CMS Hub, now rebranded as Content Hub, to meet the changing role of content in today’s market. The Content Hub now hosts marketing and website activity in one central location, as well as introducing AI tools for better campaign and asset management.

Content is now more than just a lead generation tool, distributed across more points in the customer journey than ever and continuously evolving to meet the expectations of users.

The hub’s evolution marks a new era in content software, embracing technology to elevate your content and deliver personable and memorable experiences. HubSpot’s Content Hub now hosts a comprehensive and user-friendly suite of tools, presenting everything you need to create and manage content at scale.

So, what's the buzz all about with Content Hub? Picture this: an all-inclusive, AI-driven content marketing powerhouse designed to empower marketers like never before. By leaning into automation and AI, the new Content Hub isn't just about crafting content; it's about crafting dynamic experiences that speak directly to your audience’s needs.

At Karman, we are already experiencing significant developments in our content output, as our Content Designer Chris Nicholls put it:

“It’s never been easier to implement intuitive content strategies that consider every stage, intent and context of the user journey. HubSpot’s refined approach to harnessing intelligent AI tools is essential for today’s marketers.”

With a plethora of robust features at your fingertips, you can streamline content creation, amplify your brand voice and tailor content to diverse audiences with ease.

Now, let's take a closer look at what's changed with the re-launch:

• CMS Hub → Content Hub: Bid farewell to CMS Hub as a standalone entity. The new AI-driven Content Hub integrates a suite of new tools and robust functionalities alongside exciting new features like AI translations, brand voice, content remix and content library.
• Landing pages and blogs transition: Landing pages and blogs now find their new unified home under the content hub, signalling a more holistic approach to content management.
• HubSpot unveils Marketing+: A dynamic duo comprising Marketing Hub and Content Hub, available at a discounted SKU. It's your one-way ticket to turbocharged marketing efforts.
• Legacy loyalty: Ensuring ease for existing CMS Hub customers, all accounts retain access to all your beloved features, with the option to upgrade to Content Hub for a taste of the new tools. Marketing Hub veterans will continue to rock their blogs and landing pages without skipping a beat.

The evolution of CMS Hub as Content Hub marks a new chapter in content marketing. With a unified platform packed to the brim with AI wizardry and intuitive tools, the possibilities for crafting captivating content experiences are boundless.

Check out the full features of HubSpot’s Content Hub and book a meeting with our HubSpot experts here.