Digital marketing

Browse all the content we have for the topic 'Digital marketing'

How do you measure the success of conversion rate optimisation?
Insight
Digital Marketing
Sales Capability
Website Development
3 minute read
31.07.19

How do you measure the success of conversion rate optimisation?

How do you measure the success of conversion rate optimisation? Is it all about increasing clicks? Or are there other benefits for your business to enjoy?

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The art of link building part 2: 4 Top Tips for External Link Building
Insight
Digital Marketing
5 minute read
11.12.18

The art of link building part 2: 4 Top Tips for External Link Building

The art of link building part 2: External backlinks top tips | Ever since the early days of search engines, search engines have treated links as votes for popularity and importance. If another website is willing to direct their users away from their site, you must be offering something of value.

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The Art of Link Building Part 1 - 8 Top Tips for Internal Link Building
Insight
Digital Marketing
Website Development
5 minute read
27.11.18

The Art of Link Building Part 1 - 8 Top Tips for Internal Link Building

Internal linking is incredibly important for SEO because it shows the relationship between content. Links transfer value and importance between pages and - most importantly - help search engines and users navigate your website. A good internal linking strategy is an SEO quick win

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Optimising PPC Quality Score for Professional Services Firms
Insight
Digital Marketing
Customer Experience
Digital Transformation
3 minute read
31.10.18

Optimising PPC Quality Score for Professional Services Firms

If you use PPC ads, you’re probably familiar with the term Quality Score. It’s a 1 to 10 ranking of your keywords, given by Google AdWords. It’s not used at auction time to determine bid price but is a good overall indicator of how well your ads are likely to perform.

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What can B2B marketing learn from B2C?
Insight
Digital Marketing
Customer Experience
4 minute read
21.09.18

What can B2B marketing learn from B2C?

B2B marketers risk getting stuck in a loop of repetitive marketing strategies. Taking inspiration from elsewhere is a great way of developing a more innovative approach. While there are many things that will always remain the premise of B2B marketing, B2B has a lot to learn from B2C. Marketing strategies that drive company growth may be best served with a hybridised approach.

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4 free marketing tools (from Hubspot) to boost your marketing
Insight
Digital Marketing
HubSpot
3 minute read
22.08.18

4 free marketing tools (from Hubspot) to boost your marketing

Hubspot are credited with inventing at least some of the elements of modern inbound marketing and, perhaps because of that, they’re able to offer some amazing free tools which can really revolutionise your efforts, alongside their sophisticated main products.

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Why you need to align your marketing and sales
Insight
Digital Marketing
Sales Capability
3 minute read
20.08.18

Why you need to align your marketing and sales

What are the stereotypical characteristics of an out and out marketer? I would say that they are innovative, focused on long term goals, creative and highly observational of trends. This is wildly different to the stereotype of a pure salesperson.

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Avoiding the trendy trap: Making your B2B marketing sound more human.
Insight
Digital Marketing
Digital Transformation
3 minute read
08.08.18

Avoiding the trendy trap: Making your B2B marketing sound more human.

B2B marketing is often underscored by the misguided idea that you are marketing to a business. Taken literally, of course, this is true. However, businesses are made of the people who work there. People with emotions, desires, opinions and dislikes...

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So you've got a new website... what next?
Insight
Digital Marketing
Customer Experience
Website Development
3 minute read
23.07.18

So you've got a new website... what next?

You’ve got a great design. Maybe new photography. The build went (quite) smoothly and the launch was perfect. Clients have already told you how good the new website looks and now… you’re wondering what to do next.

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Why you should step out of the blogging mindset and get interactive
Insight
Digital Marketing
Customer Experience
3 minute read
01.05.18

Why you should step out of the blogging mindset and get interactive

People are getting bored of the standard blog; they want something that engages them a little more, something that makes them think, ‘wow’! So what is the solution to this? It’s time to start thinking outside of the box!

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Why you should be adopting a customer centric attitude in your marketing
Insight
Digital Marketing
Customer Experience
4 minute read
23.04.18

Why you should be adopting a customer centric attitude in your marketing

Customer centric marketing - The customer is always right…That phrase (first coined by Harry Gordon Selfridge in the early 1900s) has been associated with the retail sector forever. But how can this phrase and the whole philosophy behind it apply to professional services marketing?

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4 HubSpot Steps to Make Your Marketing More GDPR Compliant
Insight
Digital Marketing
HubSpot
Sales Capability
4 minute read
15.02.18

4 HubSpot Steps to Make Your Marketing More GDPR Compliant

In the complicated world that is GDPR compliance, this is a godsend for us digital marketers who already have a million other data protection issues to worry about when it comes to marketing campaigns. So without further ado, here are four GDPR features that Hubspot offers right now that you can use:

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