Digital marketing

Browse all the content we have for the topic 'Digital marketing'

What do digital service experts think about the AI boom?
Insight
Digital Marketing
HubSpot
API & Integrations
Social Media
Advertising
Design
5 minute read
14.04.23

What do digital service experts think about the AI boom?

Following the arrival of ChatSpot, we’ve asked our team to share their thoughts around AI and the future of digital services.

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Marketing Automation & HubSpot: How to harness it's power
Insight
Digital Marketing
HubSpot
Digital Transformation
4 minute read
28.02.23

Marketing Automation & HubSpot: How to harness it's power

Just 20% of leads are actually followed up by businesses. Often it’s a problem of capacity and alignment, but marketing automation is the answer.

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Demand Gen vs Lead Gen... Which is best for my business?
Insight
Digital Marketing
Digital Transformation
2 minute read
17.02.23

Demand Gen vs Lead Gen... Which is best for my business?

If you’ve ever ventured into the world of digital marketing, as a curious business owner, it’s likely you’ve come across the terms lead generation and demand generation.

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PodSpot #42 - Keeping enterprise level customers happy with Service Hub
Podcast
Digital Marketing
HubSpot
PodSpot
37 minute listen
10.02.23

PodSpot #42 - Keeping enterprise level customers happy with Service Hub

In episode 42 of PodSpot, the UK's only HubSpot themed podcast, host Ian Townshend returns to the Karman Digital studio with friend of the podcast, and HubSpot expert, Matt Wood. 

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What digital will bring in 2023 with MD Jon Pittham
Insight
Digital Marketing
Digital Transformation
2 minute read
31.01.23

What digital will bring in 2023 with MD Jon Pittham

With dramatic advances in AI copywriting technology, mixed performances on Web3 and increases in online advertising costs seen almost  across the bored, it's been an interesting year in the world of digital...

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Copywriting: the Karman approach with James Glynn
Insight
Digital Marketing
Digital Transformation
4 minute read
25.01.23

Copywriting: the Karman approach with James Glynn

When it comes to written content, or "copy", every blog, newsletter, white-paper and page of web-copy you publish is a direct representation of the company you and your colleagues have spent precious time building. 

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The six steps to setting out a digital marketing strategy
Insight
Digital Marketing
Digital Transformation
3 minute read
20.12.22

The six steps to setting out a digital marketing strategy

By following these six steps, you can create a comprehensive and effective digital marketing strategy that will help you reach your goals and drive success for your business.

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This week's social media updates 14-12-22
Insight
Digital Marketing
Social Media
2 minute read
14.12.22

This week's social media updates 14-12-22

Our Social Media Specialist, Alex Bradshaw, gives us the latest and greatest updates in social media this week.

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Display advertising: what, how, why?
Insight
Digital Marketing
Digital Transformation
Design
3 minute read
08.12.22

Display advertising: what, how, why?

Display advertising has become the preferred format of advertising for many, and as a result your target audience is inundated with ads every day. So how can you stick out from the crowd?

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This week's social media updates 02-12-22
Insight
Digital Marketing
Social Media
2 minute read
02.12.22

This week's social media updates 02-12-22

Our Social Media Specialist, Alex Bradshaw, gives us the latest and greatest updates in social media this month.

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Remarketing vs Retargeting
Insight
Digital Marketing
Remarketing
Retargeting
2 minute read
28.11.22

Remarketing vs Retargeting

This is an in-depth guide to the differences between remarketing and retargeting. Learn how to utilise both from digital marketing experts.

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PodSpot #41 - HubSpot vs WordPress...argument over?
Podcast
Digital Marketing
HubSpot
PodSpot
40 minute listen
25.11.22

PodSpot #41 - HubSpot vs WordPress...argument over?

In episode 41 of PodSpot, the UK's only HubSpot themed podcast, host Ian Townshend is joined by Karman developers Jon Dean and Chris Brown.

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