How B2B can use Instagram to generate leads
Can B2B companies really use Instagram for generating leads? Yes! You just have to know how...
PodSpot #10 - Account-Based Marketing with Davis Mastin
In episode 10 of PodSpot, the unofficial UK HubSpot podcast, Matt Wood, Digital Strategist at Karman Digital, talks with Davis Mastin, Associate Product Manager for Reporting at HubSpot. Together they discuss Account Based Marketing (ABM) and how businesses can get started.
What's next for digital in 2021?
With work-from-anywhere and the ‘Great Digital Migration’ becoming part of the norm, digital needs to be the focus of your 2021 strategy.
4 marketing metrics your boss actually wants to see in 2021
Sometimes marketers can get bogged down in the vast mire of marketing metrics available, but these four KPIs are ones your boss will really care about.
PodSpot #8 - Managing social through HubSpot with Kerry Thompson
In episode eight of PodSpot, the unofficial UK HubSpot podcast, Matt Wood, Digital Strategist at Karman Digital, talks with Kerry Thompson, PR & Engagement Manager at Karman Digital. Together they journey into the wild world of social media management.
Virtual events in 2020: How INBOUND is getting it right
INBOUND2020 is coming up fast so we are looking at how we can successfully transition from IRL events to digital events this year.
5 ways ABM helps you win bigger customers
Account-based marketing is one of the most effective ways to increase ROI and customer retention. But how exactly does it do that?
Using your website to increase sales productivity
Websites aren't just for marketing anymore! Now, even sales teams can increase sales and productivity through the use of visitor data.
PodSpot #5 - HubSpot for CMOs
In episode five of PodSpot, the unofficial UK HubSpot podcast, Matt Wood, Digital Strategist at Karman Digital, talks with Alice deCourcy, Chief Marketing Officer at Cognism Group. Together they discuss Alice’s HubSpot journey through multiple roles and businesses and how marketing leaders can get the most from HubSpot.
How to get the most out of HubSpot’s SEO tools
Search engine optimisation (SEO) is a nebulous term at best, with search engines constantly updating algorithms and advice coming from all directions.
PodSpot #3 - Automating with Workflows in HubSpot
In the third episode of PodSpot, the unofficial UK HubSpot podcast, Matt Wood, Digital Strategist at ClientsFirst, talks with Jon Pittham, Managing Director at ClientsFirst. Together they explore automation through the HubSpot workflow tool.
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