Digital transformation

Browse all the content we have for the topic 'Digital transformation'

The best AI tools for digital marketing (July 2023)
Insight
Digital Transformation
AI
4 minute read
19.07.23

The best AI tools for digital marketing (July 2023)

Google is changing the way it displays search results. Are you ready for this big move? And what does it mean for your SEO? Read more to find out...

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Managing client expectation: the key to a successful digital project
Insight
Customer Experience
Digital Transformation
2 minute read
06.06.23

Managing client expectation: the key to a successful digital project

Managing client expectations is a critical component of building successful and long-lasting partnerships. Learn more from our Account Manager, Andra.

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Content Architecture: Why it Matters
Insight
Digital Marketing
Digital Transformation
Content Marketing
4 minute read
25.05.23

Content Architecture: Why it Matters

How can your business enhance it's content campaigns? The answer is content architecture...

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HubSpot custom integrations: Silicon Valley's secret weapon
Insight
Digital Marketing
HubSpot
Digital Transformation
3 minute read
15.05.23

HubSpot custom integrations: Silicon Valley's secret weapon

Just 20% of leads are actually followed up by businesses. Often it’s a problem of capacity and alignment, but marketing automation is the answer.

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HubSpot enters AI chatbot race, what it means for you
Insight
Digital Transformation
1 minute read
08.03.23

HubSpot enters AI chatbot race, what it means for you

An interesting and out of the blue announcement appeared from HubSpot yesterday , as they launched 'ChatSpot' and 'Content Assistant', two new AI driven tools for the HubSpot CRM. Both are built using OpenAI's 'ChatGPT' and 'DALL-E 2' and the first real application of OpenAI's tools we have seen within a CRM environment.

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Marketing Automation & HubSpot: How to harness it's power
Insight
Digital Marketing
HubSpot
Digital Transformation
4 minute read
28.02.23

Marketing Automation & HubSpot: How to harness it's power

Just 20% of leads are actually followed up by businesses. Often it’s a problem of capacity and alignment, but marketing automation is the answer.

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Demand Gen vs Lead Gen... Which is best for my business?
Insight
Digital Marketing
Digital Transformation
2 minute read
17.02.23

Demand Gen vs Lead Gen... Which is best for my business?

If you’ve ever ventured into the world of digital marketing, as a curious business owner, it’s likely you’ve come across the terms lead generation and demand generation.

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What digital will bring in 2023 with MD Jon Pittham
Insight
Digital Marketing
Digital Transformation
2 minute read
31.01.23

What digital will bring in 2023 with MD Jon Pittham

With dramatic advances in AI copywriting technology, mixed performances on Web3 and increases in online advertising costs seen almost  across the bored, it's been an interesting year in the world of digital...

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Copywriting: the Karman approach with James Glynn
Insight
Digital Marketing
Digital Transformation
4 minute read
25.01.23

Copywriting: the Karman approach with James Glynn

When it comes to written content, or "copy", every blog, newsletter, white-paper and page of web-copy you publish is a direct representation of the company you and your colleagues have spent precious time building. 

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The six steps to setting out a digital marketing strategy
Insight
Digital Marketing
Digital Transformation
3 minute read
20.12.22

The six steps to setting out a digital marketing strategy

By following these six steps, you can create a comprehensive and effective digital marketing strategy that will help you reach your goals and drive success for your business.

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Display advertising: what, how, why?
Insight
Digital Marketing
Digital Transformation
Design
3 minute read
08.12.22

Display advertising: what, how, why?

Display advertising has become the preferred format of advertising for many, and as a result your target audience is inundated with ads every day. So how can you stick out from the crowd?

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Do you really need HubSpot training?
Insight
Digital Marketing
HubSpot
Digital Transformation
4 minute read
15.07.22

Do you really need HubSpot training?

We get many general training requests at Karman Digital, but all too often the problem runs deeper and requires more thought.

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