5 quick wins for aligning your marketing and sales teams
Aligning your marketing and sales teams | Company culture has historically dictated that the two departments of marketing and sales should be kept separate - sometimes to the extent that they work in different parts of a building, if not at a completely separate location altogether.
How sales teams benefit from enhanced content marketing
Sales enablement is becoming more content led, here we explore how marketing and sales teams can work better together to deliver value to their audience.
How future growth will be driven by your customers
We explore how future growth marketing will be driven by including happy customers into the sales and marketing process.
How do you measure the success of conversion rate optimisation?
How do you measure the success of conversion rate optimisation? Is it all about increasing clicks? Or are there other benefits for your business to enjoy?
Why you need to align your marketing and sales
What are the stereotypical characteristics of an out and out marketer? I would say that they are innovative, focused on long term goals, creative and highly observational of trends. This is wildly different to the stereotype of a pure salesperson.
4 HubSpot Steps to Make Your Marketing More GDPR Compliant
In the complicated world that is GDPR compliance, this is a godsend for us digital marketers who already have a million other data protection issues to worry about when it comes to marketing campaigns. So without further ado, here are four GDPR features that Hubspot offers right now that you can use:
What is GDPR and how will it affect professional services firms?
What is GDPR? | It will affect every business in the EU and the way they look after data But what does GDPR stand for and what will it actually do?
What are SMART marketing goals and why should you be setting them?
SMART Marketing Goals | What do you measure your marketing success by? It’s a simple question with an often complicated answer for firms…
How to successfully slide into someone's DMs for business
How to successfully slide into someone's DMs for business
3 reasons why you should use LinkedIn advertising for B2B lead gen
Linkedin Advertising | Here are three more reasons to investigate LinkedIn when you’re next looking to advertise.
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