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How can HubSpot help you clean your database?
A well-maintained database is pivotal to a successful marketing strategy, particularly when utilising a powerful platform like HubSpot. Data hygiene, the process of ensuring data accuracy, consistency and completeness is often overlooked but is crucial for maximising the effectiveness of your HubSpot campaigns.
When data is in the right places, you can find what you need quickly and easily. But if your database is cluttered with duplicates, errors and out-of-date information, huge opportunities are missed.
Watch this quick video to see the benefits of HubSpot's in-built tools designed to keep your data clean:
HubSpot offers a variety of tools and features that can help you tidy up your database. The platform scans daily for duplicate contacts, allowing you to stay on top of a clean data base, putting ongoing optimisation at the forefront.
Why is a clean database so important?
- Improved targeting: When your database is clean, you can target your audience more effectively. You'll know who your customers are, what they're interested in, and how to reach them.
- Better engagement: A clean database helps you deliver relevant content to your audience. This leads to higher engagement rates and more conversions.
- Increased ROI: A clean database can help you get a better ROI on your marketing investment. By targeting the right people with the right message, you will maximise your results.
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Five quick wins tips for data cleaning
1 - Standardise data formats
Ensure all data is formatted consistently via data cleansing tools to automate the process of standardising data formats.
2 - Identify and remove duplicates
Utilise deduplication tools inside HubSpot for detecting and merging duplicate contacts.
3 - Validate data
Verify that data is accurate and complete after coding. For example, ensure email addresses are valid and other vital information such as name and phone numbers are correct.
4 - Update outdated information
Periodically review your database to update outdated information, such as contact addresses or job titles.
5 - Remove inactive contacts
Identify contacts who haven't engaged with your content or made a purchase in a specified period.
How HubSpot's reports and dashboard can help
HubSpot reports and dashboards provide unmatched visibility into your data, allowing you to pinpoint areas that may be holding back your marketing efforts. Custom reports can showcase where data is missing or highlight unengaged contacts—those who’ve shown little to no interaction with your content.
By identifying and cleaning up these unengaged contacts, you’re able to maintain a more accurate, responsive database, minimising the impact on your marketing reports and contacts allowance. With these dashboards, it’s easy to set up a routine, like a monthly report sent directly to a designated team member to review and address data gaps.
This approach helps instil a culture of data hygiene, keeping your information accurate and ready to drive better engagement and ROI.
How we approach data cleanses
The benefits of a data cleanse are often less obvious, although seep into all corners of your operations. We use HubSpot and other AI-driven tools to identify areas of improvement and inaccuracies, enrich your contact data and establish ongoing maintenance.
In addition to HubSpot’s tools, our expertise with data-cleansing solutions—especially through Operations Hub and third-party options like Koalify—enables us to manage duplicates efficiently and enrich your contact data. We ensure your records stay not only clean but continuously optimised, providing a solid foundation for marketing, sales, and every department in between.
