A well-maintained database is pivotal to a successful marketing strategy, particularly when utilising a powerful platform like HubSpot. Data hygiene, the process of ensuring data accuracy, consistency and completeness is often overlooked but is crucial for maximising the effectiveness of your HubSpot campaigns.
When data is in the right places, you can find what you need quickly and easily. But if your database is cluttered with duplicates, errors and out-of-date information, huge opportunities are missed.
Watch this quick video to see the benefits of HubSpot's in-built tools designed to keep your data clean:
HubSpot reports and dashboards provide unmatched visibility into your data, allowing you to pinpoint areas that may be holding back your marketing efforts. Custom reports can showcase where data is missing or highlight unengaged contacts—those who’ve shown little to no interaction with your content.
By identifying and cleaning up these unengaged contacts, you’re able to maintain a more accurate, responsive database, minimising the impact on your marketing reports and contacts allowance. With these dashboards, it’s easy to set up a routine, like a monthly report sent directly to a designated team member to review and address data gaps.
This approach helps instil a culture of data hygiene, keeping your information accurate and ready to drive better engagement and ROI.
The benefits of a data cleanse are often less obvious, although seep into all corners of your operations. We use HubSpot and other AI-driven tools to identify areas of improvement and inaccuracies, enrich your contact data and establish ongoing maintenance.
In addition to HubSpot’s tools, our expertise with data-cleansing solutions—especially through Operations Hub and third-party options like Koalify—enables us to manage duplicates efficiently and enrich your contact data. We ensure your records stay not only clean but continuously optimised, providing a solid foundation for marketing, sales, and every department in between.