On 7 April, 2020, HubSpot launched CMS Hub, a new content management system designed with rapidly growing businesses in mind. Over two months later, we’re still slightly in awe. CMS Hub is a real game changer for digital marketers who want to spend more time driving their site’s growth than talking about CSS files with their web developers.

Hubspot’s content management system allows marketers to do things that previously they would have had to call on someone well-versed in programming to do. It has a simple drag-and-drop layout that allows you to control all of your web content in one place and is highly intuitive to use. When it comes to marketing, it has a selection of easy to use tools that place it head over heels above the competition.

The CMS Hub is available in two tiers (Professional and Enterprise) and some of the features we mention in this blog are only featured in Enterprise. We’ll make a note so you know if that’s the case.

It’s time for marketers to say “bye” to the WordPress CMS

If you have a website, there’s a high chance that you use the WordPress CMS. Originally designed as a blogging software, over the years it evolved into a full CMS. WordPress is fairly easy to use but you often end up requiring a developer for site changes. It feels a little clunky - especially compared to what CMS Hub has to offer.

On the marketing side, there are many aspects that require additional software - or tons of effort - on WordPress. For instance, creating a simple CTA requires adding another tool like MaxButtons to your dashboard. With HubSpot, you can do this straight in CMS Hub.

From a marketing perspective, using the WordPress CMS is like driving a well-loved old car. It might be familiar, but you find yourself spending unnecessary time on the boring maintenance tasks that you don’t want to do. 

 As you’ll see, everything is much simpler and better integrated for marketers on the CMS Hub. After all, HubSpot has been a leading producer of digital marketing software for years. It’s evident that their team of digital marketing geniuses have been able to draw on all this knowledge to create a real beast. 

One thing that sets CMS Hub apart from the competition is its stack of well integrated, powerful marketing tools. Here are some of our favourites:

SEO Suggestions

Improving SEO and growing organic presence is a top priority for marketers. 

CMS Hub has an incredibly handy SEO suggestion tool located in the ‘Optimize panel’, perfect for improving on-page SEO (the things you see like keywords, meta-description, links and images).

When you add content, CMS Hub will automatically scan your content to make sure that you’re following SEO best practices. It looks at your word count, title, meta-description, links and alt-text. It also gives you handy suggestions, such as a nudge to put your long-tail keyword in your title, so you don’t miss anything. Excellent for those of us who sometimes forget their SEO best practice.

Website themes, page creation and management tools

Gone are the days of having to ask a HubSpot developer to help you edit a module or make changes to a template. 

With the introduction of website themes, HubSpot have made it possible for developers to customise entire themes that can be easily edited by marketers right across the site. This enables marketers to make large changes to their site content without the need for web dev and CSS files. Far simpler.

Drag-and-drop page editor

With this feature, HubSpot has brought a level of accessibility previously only available on the likes of Wix and Squarespace to a more powerful, highly customisable CMS. 

It enables you to build layouts without code by just dragging and dropping different elements to your webpage. This is a great option for small marketing teams who might not have an on-hand developer.

Content partitioning

This feature is only available on the Enterprise package but is worth having, especially if sales enablement is your thing.

The tool lets you use team permissions in order to give teams access only to the content that is important to them. 

Although this might seem like a pretty insignificant tool, it could be a huge time saver. For instance, it means that a sales team wouldn’t have to trawl through a load of pure marketing content in order to find something they need. A small feature that’s actually incredibly useful.

Dynamic page testing

Dynamic page testing is another feature included only on the Enterprise package. It’s incredibly useful, especially for pages that receive a higher volume of traffic. 

This is essentially a more powerful version of A/B testing. While A/B testing only lets you have two variants, with dynamic you can have up to five. 

The tool enables you to change one variable up to five times and see which one performs best. After enough data has been collected, HubSpot will choose a winner for you and route traffic to the best version of the page. Handy, right? 

Even better, it gives you all the performance data to analyse. This is great for those who love their metrics.

The low-down

CMS Hub is an amazing tool for marketers. We couldn’t recommend it enough. 

It also comes with a wealth of features that make it a winner for developers. The Enterprise CMS allows users to modify security headings, access activity logs, monitor site performance and server processing speed, and customise CDN configuration.

If you’re interested in getting started with CMS Hub, speak to one of our team today.