Leading the charge from static to dynamic content
The Growth Series was created to make broker education more accessible, but as content evolved alongside broker needs—so did our approach. We refined our strategy to deliver multi-format content, leveraging personalisation and data-driven insights to maximise impact. Throughout this evolution, Accord Mortgages' vision of building a first-of-its-kind platform remained our North Star, guiding its continued success.
The Project
With a data-driven, adaptive approach, the Growth Series has set a new benchmark for digital content in the mortgage sector, ensuring brokers have free access to the knowledge, tools, and community support they need to thrive.
Our first step was to create a dedicated subdomain—an accessible, easy-to-navigate hub designed to support brokers.
We then curated a diverse mix of content, including in-depth guides, expert-led webinars, engaging podcasts and targeted emails—all carefully crafted to inspire growth and foster trust within the broker community.
With advanced A/B testing and data analytics, we fine-tuned every element from CTAs to subject lines - continuously optimising the broker experience at every touchpoint.
As the Growth Series evolved, we refined its strategy by combining our expertise in content creation with the client’s deep industry knowledge. This ensured that every piece was intentionally designed for engagement and packed with sector-specific insights.
“Amazing support and collaboration that increases our engagement with our customers.
Our collaboration with Karman Digital has made the Growth Series a vital tool for mortgage brokers, setting us apart as a lender that listens and supports. Jon and his team have been pivotal to our success, and we’re excited to elevate the Growth Series together.”
Iain Cunningham
Corporate Account Manager
