“We found the team easy to work with, with clear timelines.
We like to move quickly and give regular feedback, which we were able to do. The team were very receptive to our feedback and understood what we were trying to achieve. They would listen to out input and ideas, whilst also providing value expertise and recommendations.”
Tom Phillips
Head of Business Development
Crafting a seamless site design to match brand identity
Cambridge Spark recognised their existing aesthetic and messaging didn’t reflect their current proposition.
The Project
With improved navigation and clear calls to action, the website now provides a seamless user experience, guiding visitors towards relevant courses and accreditations.
A core component of the project was to bring ease and clarity to the existing website. The existing brand aesthetics and messaging didn't reflect their market leading proposition and the user journey was disjointed, failing to serve information in an informative, clear way.
The pathways to various courses and accreditations felt hard to navigate to, and once finding the information they sought, the user was left hanging, not knowing what action to take next.
