The mission

Identity Group was having trouble with their Paprika system struggling to talk to HubSpot. This meant a whole bunch of problems, like messy reports, inaccurate data, and not having a clear picture of what was going on in the business. Because of this disconnect, it was hard for them to predict sales accurately and make good decisions.

That's where we came in. They reached out to us looking for a way to fix this mess and get all their data singing from the same hymn sheet. The goal was to ditch all the manual data entry, make sure everything in HubSpot was accurate so their reports were on point, and ultimately free up their sales team to focus on what they do best: closing deals!

The result

The successful integration of Paprika and HubSpot by Karman Digital delivered significant benefits for Identity Group.

Automated data transfer and updates eliminated the need for manual data entry, freeing up time for Identity Group's sales team. 

With both platforms consistently synchronised, Identity Group gained access to a single source of truth for their sales data. This improved data accuracy within HubSpot, leading to more reliable sales reporting and forecasting.

With access to accurate and up-to-date data, Identity Group's leadership gained valuable insights into sales performance. These insights empowered them to make data-driven decisions that optimised their sales strategies and maximise their return on investment.