Pionen
Services
HubSpot web development
Growth
Platform
HubSpot
Industry
Cyber security
Overview
Pionen, a leading cyber security supplier to critical government departments, sought a new website to showcase their expertise.
Partnering with Karman, they underwent a comprehensive brand makeover, culminating in a sophisticated website built on the HubSpot CMS.
The mission
The project
Recognising a disconnect between their expertise and brand representation, we embarked on a brand evolution journey, refining their core messaging and updating their visual identity.
The result
“We expected a new website, and got so much more.
We went to Karman Digital expecting a new website. Drawing from their experience and a clear passion for digital we got so much more.”
Stephen Glasgow
Chief Information Security Officer
Uniting UX and brand image with HubSpot’s modular developments
Our collaborative and modular process with Pionen ensured all elements are customised and bespoke to their unique industry of cyber security.
The mission
With the new brand image approved, our design team crafted sleek web designs that showcased Pionen's technological prowess and commitment to security. Collaborating with the client, our content team ensured UX writing principles were adhered to, which would enhance the user experience.
Utilising the HubSpot CMS, we swiftly built the website in two phases, ensuring timely completion for an industry event. Post-event, we finalised sub-service pages and the "projects" page, presenting Pionen as a leading name in the cyber security sector.
1
Complete brand overhaul
Pionen’s website and renewed brand identity now fully reflects a sophisticated business with decades of experience in cyber resilience and security.
We crafted a new user journey and messaging aligned with Pionen’s cybersecurity leadership, collaborating with the design team to deliver intuitive UX principles.
Our content team created a bespoke user journey and messaging to better suit the client’s positioning as a leader in cyber security, working in tandem with the design team to ensure excellent user experience across the site.
We later used HubSpot CMS to build out the site, ensuring all features were ready to be tested for a specific industry event. This led to invaluable insight into the benefits of the new site and allowed us to further develop sub-service pages and the “projects” page.
The result
Pionen left Karman with more than just a new website; they gained a revitalised brand identity that accurately reflects their expertise - a technology-first team who keep complex public sector departments safe.
Their website now portrays them as a sophisticated and experienced player in the field of cyber resilience and security. Our approach to Pionen's project went beyond a mere website redesign, resulting in a comprehensive brand transformation.
Services we used creating this work
HubSpot web development
Related work you might like
Travel
Services
Web Development
The well-known travel comparison site engaged with us to build their new B2B partnership website on HubSpot.
Payroll
Services
Web Development
Growth
Transforming the website into a user-friendly platform, driving leads and measurable ROI.
Want to learn more?
Book a meeting today or please leave a message and we will be in touch.