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HubSpot Content Experience

Elevate every digital interaction with our powerful content tools.  

With years of HubSpot expertise, we'll help you attract, captivate and convert audiences with data-driven content experiences.

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Work with a Content Experience Accredited HubSpot partner

Only 9% of partners globally hold this credential, awarded to those who support clients in creating a seamless content journey.

Content Experience in action

automation

Automation

Content should be effortless. We design workflows that cut friction, delivering the right message at the right time. Every interaction is part of a seamless experience.

Users stay engaged through dynamic messaging, automation, and smart recommendations - creating a personalised journey without adding extra work.

analytics

Analytics

Understanding what works - and why - is key to a successful content strategy. We track metrics and user behaviour to replace guesswork with data-backed decisions.

With adaptive testing, we help you build a clear roadmap that enables last-minute pivots while monitoring your content performance over time. 

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User journey mapping

A great experience starts with understanding your audience. We structure interactions around real needs - defining personas, mapping journeys, and aligning content to key decision points.

Using data, automation, and insights, we create a clear content flow from first engagement to conversion.

How it works

A seamless Content Experience starts with knowing your audience. 
Understanding their needs sets the tone for a structured journey, where content is mapped to touchpoints, strategy guides engagement, and automation ensures relevance. 

First, we define Ideal Customer Profiles (ICPs) and develop user stories to ensure content speaks to real needs and motivations.

With clear audience insights, content is then mapped to each stage of the journey. A content audit highlights gaps, while success metrics define what impact looks like.

Finally, automation and iteration ensure content stays relevant. We use HubSpot's segmentation, dynamic content, and workflow automation tools to personalise delivery, while performance data refines messaging and strategy for ongoing engagement.

 

Essential Statistics

Content Experience fuels engagement and conversion at every touchpoint. Here's how.

97%

Increase in inbound leads

Results that testify to its potential. Experience the power of HubSpot's CMS.

128%

Increase in site traffic

After just six months, the average CMS Hub customer will grow their website significantly.

Our HubSpot reviews

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Their support and professionalism on this project was unmatched and they made the whole process as smooth and easy to manage as possible for a very small in-house marketing team.
Cat Cetnik
Givepanel
I’m really pleased with the way we all worked together and that the project was managed so well, launched on-time and the final website has exceeded expectations.
Estelle Marasigan
Mailtastic
We had the pleasure of one of Karman Digital's Trainers coming out to our offices last week to give us training on HubSpot Sales and an overview of HubSpot Marketing. The whole team enjoyed the training sessions and came away very motivated at the potential HubSpot can bring to us.
Manoj Patel
Keiser
The work Karman Digital has done has given us a new found confidence to recruit more franchisees for our business in the online space. They are HubSpot experts and are always happy to help. We'd highly recommend their services!
Lydia Jenkins
The Alternative Board
Exceeded our expectations. Their approach and attention to detail is exceptional, and we have therefore decided to extend our partnership with Karman Digital through further digital marketing support across our business.
Lisa Havdahl
Corndel College London
Karman Digital have done a great job. Our old website was on its knees and simply could not keep up. Karman Digital have made what could have been the tortuous process of design and content creation seem slick, quick and easy.
Adam Wilson
Geo2
HubSpot is incredibly easy to use and the custom modules we had developed have made our lives as a marketing team much easier. Thank you and here's to phase 2!
Tamsin MacCormack
Synectics Solutions
Really strong direction on how we can integrate HubSpot into the heart of our sales and marketing experience. The team are passionate about how we can drive all our activity efficiently from a single platform. I wouldn't hesitate in recommending them.
T McGowan
Active Business Comms
Having worked with them on a number of projects I have been very impressed with the high standard of work produced every time. Excellent account management, attention to detail and responsiveness make them a pleasure to work with.
Alice De Courcy
Juro

Our work in this area

Skyscanner

The well-known travel comparison site engaged with us to build their new B2B partnership website on HubSpot.
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activpayroll

Transforming the website into a user-friendly platform, driving leads and measurable ROI.
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Cognism

Delivering a fresh new multi-language site comprising over 200 webpages.
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Skyscanner

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The well-known travel comparison site engaged with us to build their new B2B partnership website on HubSpot.
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The Mission

Skyscanner wanted to celebrate their 20th anniversary in style with a new web design, rebrand and build on the HubSpot CMS.
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The Project

Collaboration was at the heart of this successful build, which saw us work with Skyscanners design agency like they were an extension of our own team.
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The Result

Using our deep HubSpot and development expertise, we delivered a functional website that honoured Skyscanner’s vision and brand.

Aligned sales, service and marketing teams

Each team has the same data and tools at their disposal to improve sales and marketing and enhance the customer experience.
Learn more

activpayroll

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Transforming the website into a user-friendly platform, driving leads and measurable ROI.
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The Mission

We partnered with activpayroll to modernise their website, addressing issues with the CMS and inconsistent styling to enhance user experience and drive traffic.
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The Project

Collaborating closely, our goal was to transform the website into a user-friendly platform, driving leads and measurable ROI.
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The Result

Our A/B testing led to a remarkable increase in conversions, with strategic CTAs and streamlined forms boosting rates from 1.79% to 3.02%
67%

Increase in conversions

By carrying out A/B testing and analysing user behaviour, we were able to transform activpayroll’s website so it would offer a better user experience and drive more conversions.
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Cognism

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Delivering a fresh new multi-language site comprising over 200 webpages.
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The Mission

Our goal was to furnish Cognism with an agile, user-friendly website that mirrored their evolving brand and bolstered their growth objectives.
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The Project

Working closely with Cognism and their branding agency, Pentegram, we collaborated to build a new HubSpot website that was ready for growth.
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The Result

Following a 12-week implementation period, we delivered a multi-language site comprising over 200 webpages, seamlessly assimilating into Cognism's fresh branding.
200%

Increase in site visitors

Cognism’s site visits rose by 200% in the first eight weeks after our developments were put in place.
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“Digital-first in every sense of the word, their team is diligent and clear from start to finish.

The project aftercare Karman Digital provides is second to none, they really go the extra mile.”

Alice De Courcy

Chief Marketing Officer

Want to learn more?

Book a meeting today or please leave a message and we will be in touch.

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